“Build a Profitable and Rewarding
Self Defense business in your Spare Time
for a Fraction of the Cost
of Traditional Start Up Business with this Proven, Multi-stream Income Program.”
"I made over $80K last year with the Self Defense Company Instructor Program.  All you need to do is follow the steps, listen to your mentor and add some good old fashioned work and you will be successful.”  - Jim Nichols, Self Defense Company Instructor, Winchester, Ohio
*results not typical
This is not just a training and certification program,
it is a turnkey business that has changed people’s lives
both financially and emotionally.
•  Scientifically Proven Self Defense Training Programs
•  Association with the most Respected Name in the Self Defense World
•  Complete Business Building and Marketing Systems
•  Automated Lead Generation
•  24-7 support
•  Your Personal Mentor to Guide You through the Process from Beginning, Middle to End
•  All Curriculums, lesson plans done for you.
•  No brick and mortar location required.
•  No Experience Required
There’s Nothing More Rewarding than helping live with confidence and protect what matters most in their lives. At that point, it’s much more than just a business…it’s a calling.

My name is Damian Ross and I’ve been helping people just like you build successful self defense businesses since 2002 and if you’re looking to do something that has a real impact on your community as then you’ve come to the right place.

The Martial Arts Model is Limited
The truth is, most people don’t have time for martial arts. It demands long hours of training over several years that most people can’t fit into their schedules. However, most people can train for a few weeks at a time and then fit training in when they have a few minutes here and there. As a Self Defense Company Instructor, you’ll be able to give them the tools to practice with you and when they’re away from you.

Martial arts require stamina, skill, power and above all, years of training that most adults simply don’t have. Most people have a few hours here and there for a few weeks and then life gets in the way.

The good news is there is a proven method to teach people in less than half the time and legitimately build their skills using a scientific system of self defense combined with a modern learning platform that combines live instruction and on demand video training.
This program is the most technically comprehensive training and business program on the market. I have reviewed and participated in the most popular and the Self Defense Company Instructor Program is, hands down the best of the best. The best training and the best business building and coaching platform. I became a Self Defense Company Instructor in 2011 and now, I’m the Director of Instructor Development.

- George Hutchings, Barrie, Ontario, Canada  - Self Defense Company Instructor since 2011
How Many Martial Arts Millionaires Do You Know?
I know of one in my area and then a few guys are earning living with the rest barely keeping the lights on. Unless you’re willing to invest in a high profile location with lots of parking, you’re not going to be doing extremely well.

However, if you look at the personal trainer model and combine that with the remote teaching capabilities you will be able to build a profitable business without signing a lease or worrying about enrollments and renewals.

If you have an existing school or gym you’re going to be able to expand your reach to literally millions of people who need self defense but don’t want martial arts.

Because – Not everyone wants martial arts, but everyone needs self defense.

Time to change the way you think of how you teach martial arts and bring it into the 21st Century.

How you learn martial arts is antiquated. It demands you get to class and depending on what the instructor is teaching that night, it might be weeks until you get to really concentrate on what you need to know. Plus in a 60 minute class with 10 people maybe he can spend 6 minutes helping you. Then you’re expected to remember what you learned for the next time you can get to class…NO WONDER IT TAKES YEARS TO GET A BLACK BELT.

The word of mouth method used to teach martial arts is the same as it was in feudal Japan. Imagine if you went to school and weren’t given any books or any homework (you wish). If that were the case you would probably still be in 8th grade!
You Will Teach People Self Defense in a Fraction of the Time.
First of all, this is JUST self defense. No forms, no sport, no ceremony, no trophies, no sparring, and no egos. It is only mission
specific self defense.

Next, it’s a progressive learning system. Once they learn the primary
tactics and strikes, they learn how to apply them to any situation. It’s like you’re giving them the key to unlock the self defense puzzle. No hundreds of specific defenses to remember. This is because under REAL stress you’re only going to be able to recall a handful of gross motor skills.

Finally there is the Self Defense Training Network at www.myselfdefensetraining.com. This is the backbone of The Self Defense Company. Every lesson, every drill is one click away. Now your students will know exactly what they need to know and how to practice. No room for mistakes, it’s all right there. And if they have a question, all they need to do is post it on the network where you or another SDC instructor can help them. Thanks to the network you can train them 24 hours a day, 7 days a week.
Grown Ups Don’t Want Trophies!
Most people don’t want or need the martial arts experience. Most adults just want to know exactly what it takes to protect themselves and their loved ones. Today there really aren’t any options, you either have to find a martial arts school where you could get your shoulder dislocated rolling around with some maniac or you take a self defense seminar and forget everything you learned a few days later.

Our teaching platform enables clients to train with you periodically and then continue to train on their own. This “tethered” training will keep them coming back every few months over the course of a few years instead of quitting after the first few months never to be seen again because they missed a few classes and think they  fell too far behind.
Zumba, P90x..... REALLY?
Don’t get me wrong, working out is important but if it came down to learning how to knock a man out with the softest part of your hand or dancing around shaking your behind…well I think most people will want to learn something useful and leave the dancing for Saturday Night.

As a Self Defense company Instructor you will be helping your clients make the most of their time by killing two birds with one stone – learning a life skill and getting in great shape in the process.
No Experience Needed
We will train you, certify you and take you step by step to build your business from the ground up. It doesn’t matter if you currently have a school, a gym, or personal training experience. Your own Instructor Mentor will walk you through the process and stay with you for your entire self defense career to accelerate your development as a well-respected defensive tactics instructor.
No Studio Needed
If you’re a school or gym owner looking to expand your business with a combat tested combatives programs and capture people you would normally miss that’s great, but it’s not necessary. Many of our instructors teach out of their home, the local church or school…anyplace there is a little space. One of the great features of the training is that you don’t need a ton of equipment. In fact, we will set you up with all you need to get started with your welcome kit.
I’m a traditional martial artist and MMA Fight Promoter in Bermuda. I added the Self Defense Company Self Defense Programs in 2008 to add realism to my courses and to offer something to people who would don’t want the martial arts experience. 

- Reuben Bean, Hamilton, Bermuda - Self Defense Company Instructor since 2008
The Self Defense Company is global organization of martial artists, law enforcement, veterans, bodyguards and security agents unified under one program The Self Defense Training System™ (SDTS) and we are dedicated to helping anyone with the will to defend and protect. 
Since 1992 we have helped tens of thousands of people with The Self Defense Training System™ and it all starts HERE.

Meet some of your (soon to be) Brothers and Sisters in Arms. 
Instructor Mario Karam
  • Self Defense Company Instructor Level 3
  • US. Marine with Black Belts in Krav Maga/USMC MCAP
  • Department of Defense Contractor
  •  Head Self Defense Instructor at Lebanese American University
Instructor Dennis Daroczy
  • Self Defense Company Instructor Level 5
  • Former SEAL Team Operator and Trainer
  • Commercial Pilot
  •  Counter Terrorism Instructor
Instructor Bry Galgansky
  • Self Defense Company Instructor Level 3
  •  Former Law Enforcement
  •  Defensive Tactics Instructor
Instructor George Hutchings
  • Self Defense Company Instructor Level 5
  • Head of Self Defense Company Instructor development
  • Black Belt and Krav Maga Certified Instructor
  •  Muay Thai Instructor
Instructor K. Wayne Neal
  • Self Defense Company Instructor Level 1
  •  Firearms Instructor
  •  Professional Bodyguard
  •  Security Officer Registration Act (SORA) Certified
Oral "OK" Neal
  • Self Defense Company Instructor Level 3
  • Law Enforcement Officer 36 years (ret)
  • Defensive Tactics Instructor
Instructor Kip Marsh
  • Self Defense Company Instructor Level 5
  • U.S. Marine
  • Paramedic
  •  Black Belt Kenpo
Instructor Nick Palumbo
  • Self Defense Company Instructor Level 5
  • Law Enforcement Officer (Retired)
  • Black Belt Aikido
  •  Defensive Tactics Instructor
Instructor Darren Poesel
  • Self Defense Company Instructor Level 5
  • Lt. Col. U.S. Marines
  •  Senior Advisor Blackwater
  •  Senior Intelligence Officer
  •  Infantry Intelligence Officer 
Instructor Jim Nichols
  • Self Defense Company Instructor Level 5
  • U.S. Army Combat Veteran
  •  Black Belts in Tae Kwon Do and Kung Fu
  •  10 Years in Ohio Army Reserves
Instructor Delmus Pinkston
  • Self Defense Company Instructor 
  • U.S. Army Infantry
  • Head of Nightclub Security - Switzerland
  •  Head of Campus Security - Switzerland
Instructor Steve Drake
  • Self Defense Company Instructor Level 5
  • Black Belts in Jujitsu and Karate
  • Instructor Punishment and Correction Centre in Abu Dhabi
  •  Instructor Security Industry Authority United Kingdom
We teach violence because we know violence. 
How to make “money while you sleep” as a Self Defense Company Instructor?
The biggest problem of martial arts training is that if you get sick, injured, go on vacation or just want a day off, it can be a problem. We call this “earning on your back.” That means you need to do physical work to get paid and unfortunately you’re limited to the hours in the day and you can only make so much.

As a Self Defense Company Instructor, you will have many more income streams beyond your physical teaching. This is a multi-stream, multi-level income system that will enable you to earn money while your not even thinking about self defense.

The Streams of Income from your Self Defense business
*Down line is income generated from Instructors you develop directly under you.
Income Stream 1 - Live Instruction
Teach classes, private lessons or semi-private groups for a few sessions or a few months. We will help you develop a business model that fits your lifestyle and budget.

Income Stream 2- Student Certifications
You will be able to train and certify your students in our merit-based program.

Income Stream 3 - Online Instruction
At the heart of your teaching is the Self Defense Training Network at www.myselfdefensetraining.com. As an instructor you will be able to teach and coach anyone, anywhere in the world through out online training portal.

Income Stream 4- Memberships to the Self Defense Company Network
As an instructor you will be able to enroll students at www.myselfdefensetraining.com and receive a healthy commission. They can come from your social network or blog, they don’t have to be your physical student.
Income Stream 5 - Mentoring Instructors
As an instructor you will be able to mentor and develop your own instructors either in person or online. In return you will receive a commission of their student memberships, certification and Instructors.
Income Stream 6 - Certifying Instructors
As a mentor you will be able to certify and develop instructors and help them develop their businesses just like your mentor helped you.
What is Included with Your Business Program
Lifetime Elite Membership to The Self Defense Training Network at www.myselfdefensetraining.com. This includes all Self Defense Company defensive tactics training videos and programs.

Start Up Kit – Includes everything you need to start teaching immediately

Unlimited Support from your own Instructor Mentor

Turnkey Business and Marketing Systems

Instructor Only Forum Access

Instructor Only Training Videos

Instructor Resource Access

Self Defense Company Multi-Level Commission Program

Online Instructor Certification Program

Contact Listing on www.myselfdefensetraining.com

Personal Mentor and Coach

If you’re willing to work, practice and put in the effort, we will make sure you succeed. Your Instructor Mentor has been there before and he or she will have the answers you need. The advantage to being par of a community is that we have made all the mistakes before. We know what works and more important than that we will save you tens of thousands of dollars in mistakes.
To Learn More, Fill Out the Application
and your own Instructor Mentor will contact you within the week.
Do you own a gym are martial arts studio?
Contact us 

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